Why We Started MySupermarketCompare (and Why UK Insurance Needs to Change)
Insurance in the UK is broken.
For most families, insurance isn't just confusing — it's overpriced, full of jargon, and tilted against the consumer. Every year, millions of UK drivers and homeowners quietly overpay by hundreds of pounds, either because they stick with the same provider or because they don't fully understand the terms of their cover.
Comparison sites were meant to solve this. But let's be honest: most of them don't put the customer first. They're cluttered with ads, upsells, and technical language that leaves people more confused than when they started.
That's why we built MySupermarketCompare (MSC).
Our Mission: Simplicity, Transparency, Fairness
MSC exists because we believe insurance should be simple, transparent, and affordable. We're UK-first, built with local consumers in mind, and focused on clarity above all else.
When you visit our site, you'll notice a few things right away:
- Plain English guides that actually explain your options.
- No hidden agenda — we don't bury you in ads or push one provider over another.
- Mobile-friendly design — because most of us shop for insurance on our phones now.
Our goal is to help you understand before you compare. Whether it's car insurance, home insurance, or travel cover, we don't just show you a list of prices — we explain what the policies mean, how they work, and how you can save.
What Makes Us Different
Other comparison sites focus on transactions. We focus on trust.
- UK-first: Built for UK consumers, not adapted from a global template.
- Helpful tone: No jargon, no scare tactics, just clear advice.
- Guides + Tools: We're building step-by-step guides, FAQs, and soon calculators to help you work out what's really best for your family.
- Author credibility: All our guides are written and reviewed by real people, not faceless AI content mills. You'll see the author bio at the end of every article, so you know who's behind the words.
We believe this is the future of online comparison: trustworthy, transparent, and human.
Building More Than a Comparison Tool
MSC isn't just about getting you a better deal on insurance today — it's about helping you make better decisions for the long term.
That's why we're investing in:
- Guides & FAQs → Simple answers to common insurance questions.
- Interactive tools → Coming soon: calculators to estimate average costs, renewal savings, and more.
- Community sharing → Our content is designed to be shared on TikTok, LinkedIn, Reddit, and beyond — so people learn together, not in isolation.
We're not here to be just another site in the middle of your purchase. We're here to be the trusted voice you turn to before you even start comparing.
Why This Matters in 2025
The insurance industry is evolving fast. AI, digital distribution, and new providers are changing the landscape. But at the same time, consumers are being left behind.
That's why Google and other platforms now reward transparency, expertise, and trust (E-E-A-T). It's no longer enough to throw up a price table — consumers want to know who is behind the site, why they should trust it, and how the recommendations are made.
At MSC, we're committed to being part of that change.
Our Invitation to You
If you've ever felt overwhelmed, confused, or frustrated by insurance — you're not alone. That's why we built MySupermarketCompare.
We want you to explore our guides, try our comparison tool, and most importantly, save money with confidence.
Because at the end of the day, we're not just another comparison site. We're a UK-first platform built to help you make sense of insurance.
👉 We built this to help UK consumers save. If that's you — welcome.
About the Author
Adam Taylor
Founder
Founder of MySupermarketCompare. 7+ years building comparison experiences. Passionate about making insurance clearer and cheaper for UK drivers and families.