Cookie Policy
Understanding how MySupermarketCompare.co.uk uses cookies to enhance your experience.
Last updated: May 2025
1. Introduction
At MySupermarketCompare.co.uk, we use cookies and similar technologies to enhance your browsing experience, improve website performance, and analyse site usage. This Cookie Policy explains how we use cookies, what types we use, and how you can manage your preferences.
MySupermarketCompare.co.uk is owned and operated by T T Branding Ltd, and we partner with Seopa Ltd, who power the insurance comparison software on our website. Some cookies are placed directly by us (T T Branding Ltd), while others are set by Seopa Ltd or by trusted third-party services used for analytics, advertising, and functionality.
2. What Are Cookies?
Cookies are small text files stored on your device by your browser when you visit websites. They allow websites to recognise your device and remember certain information about your visit.
3. Types of Cookies We Use
A. Essential Cookies
| Cookie Name(s) | Purpose |
|---|---|
| PHPSESSID | Enables quote comparison session functionality |
| AWSELB | Load balancing to maintain server performance |
| quote_ref, quote_ref_creation_date | Securely reference your insurance quote |
| AFFID, AFFKWID | Tracks affiliate traffic referrals |
| curef, cqref | Used to allow users to retrieve previous quotes |
B. Functional & Performance Cookies
| Cookie Name(s) | Purpose |
|---|---|
| __utma, __utmb, __utmc, __utmt, __utmv, __utmz, __ga, __gid, __gat | Google Analytics cookies to measure user behaviour and improve content |
| piwik_visitor | Tracks page variation performance for A/B testing |
| has_js | Detects if JavaScript is enabled to adjust site experience accordingly |
| cb-enabled | Stores cookie banner dismissal to avoid repeat pop-ups |
C. Marketing & Third-Party Cookies
| Cookie Name(s) | Purpose |
|---|---|
| _uetmsclkid, __uetsid | Microsoft Bing ad tracking |
| test_cookie, fr, id | Used by DoubleClick and Facebook for ad delivery and tracking |
| NID | Google ad personalisation |
| Twitter (p_id) | Twitter Ads conversion tracking |
| __adal_id, __adal_ca | Used by Adalyser for campaign attribution |
| EmailTracking, emv_email | Used to monitor email campaign effectiveness |
4. Cookie Use in Mobile Applications
This policy applies to our website whether accessed via desktop, tablet, or mobile device.
5. Managing Your Cookie Preferences
You can:
- Adjust cookie settings in your browser to accept or reject cookies
- Delete stored cookies at any time
- Opt out of Google Analytics using this tool: https://tools.google.com/dlpage/gaoptout
Please note: Blocking essential cookies may impair website functionality, including the ability to compare insurance quotes.
6. Cookie Retention
- Session cookies: expire once you close your browser (e.g. PHPSESSID)
- Persistent cookies: remain until they expire or are deleted manually (e.g. remarketing cookies)
7. Security & Privacy
Cookies used by MySupermarketCompare.co.uk or Seopa Ltd do not contain personally identifiable information. All data collected is used in accordance with our Privacy Policy and Seopa's privacy policies (shown during the quote process).
8. Updates to This Cookie Policy
We may update this Cookie Policy periodically. Please check this page regularly for the latest version.
9. Contact Us
If you have any questions about our Cookie Policy or our use of cookies, please contact:
Email: privacy@mysupermarketcompare.com
Post: Cookie & Privacy Enquiries, T T Branding Ltd