🍪 Cookie Policy

1. Introduction

At MySupermarketCompare.co.uk, we use cookies and similar technologies to improve your browsing experience, monitor website performance, and better understand how visitors use our site. This Cookie Policy explains what cookies are, how we use them, and how you can manage your preferences.

MySupermarketCompare.co.uk is owned and operated by T T Branding Ltd. Some cookies are set by us, while others are placed by trusted third-party services that help with analytics, advertising, and functionality.

2. What Are Cookies?

Cookies are small text files stored on your device by your browser when you visit a website. They help websites remember your preferences and activity to enhance your user experience.

3. Types of Cookies We Use

A. Essential Cookies

These cookies are required for the core functionality of our website.

• PHPSESSID – Maintains your session across pages.
• AWSELB – Ensures the site loads efficiently through load balancing.

B. Functional & Performance Cookies

These help us track how users interact with our site and make improvements.

• Google Analytics cookies (such as __utma, __utmb, __utmc, __utmz, __ga, __gid, __gat) – Measure website traffic and user behaviour.
• piwik_visitor – Tracks A/B testing and page variations.
• has_js – Detects if JavaScript is enabled in your browser.
• cb-enabled – Remembers your cookie consent preferences.

C. Marketing & Third-Party Cookies

These cookies support advertising, remarketing, and campaign tracking.

• Microsoft Bing cookies (such as _uetmsclkid, __uetsid) – Measure ad performance.
• DoubleClick and Facebook cookies (test_cookie, fr, id) – Deliver and track ads.
• NID – Used by Google for personalised advertising.
• Twitter (p_id) – Tracks performance of Twitter Ads.
• Adalyser (__adal_id, __adal_ca) – Tracks marketing campaign effectiveness.
• Email marketing tracking (EmailTracking, emv_email) – Measures email opens and engagement.

4. Cookie Use on Mobile Devices

This policy applies whether you access our website via desktop, tablet, or mobile browser.

5. Managing Your Cookie Preferences

You can control cookies using your browser settings. You may:

• Accept or reject cookies
• Delete existing cookies
• Opt out of Google Analytics via: https://tools.google.com/dlpage/gaoptout

Note: Blocking essential cookies may limit the functionality of our site.

6. Cookie Retention

• Session cookies expire once you close your browser.
• Persistent cookies remain on your device until they expire or are deleted manually.

7. Third-Party Cookies from Comparison Providers

Some quote journeys on our site are powered by Seopa Ltd, who may place their own cookies during the quote process. These are subject to Seopa's policies.

You can review their policies here:

• Cookie Policy: https://www.quotezone.co.uk/about/cookie-policy
• Privacy Policy: https://www.quotezone.co.uk/about/privacy-policy

8. Updates to This Cookie Policy

We may occasionally update this Cookie Policy. Any changes will be reflected on this page, and we recommend you check back regularly for the latest version.